All posts by : chebby

DQ 1

• Discuss the purpose of compensation and benefits from the organization’s viewpoint.
• Provide examples of strategic and tactical recommendations that an HR specialist might make to senior leaders with regard to direct and indirect compensation.

DQ 2

• Discuss how the process moves from job analysis, to developing the job description, and finally to setting compensation for the work.
• Who is involved and responsible for each step in the process?

DQ 3

Explain the difference between regular pay (for normal work hours and duties) and other forms of direct compensation, such as bonuses.

• How would you recommend that an organization blend the types of pay to maximize employee motivation?

label paragraphs with question number

MARKETING – MARKETING MANAGER ANALYSIS

Due Date

Week 7

Note: While representative of possible situations faced by the Brooklyn Nets, all scenarios in this assignment are fictional.

Real Business

For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge.

Your Role

This week, you’ll be acting as a Marketing Manager in the sporting goods section.

WHAT IS A MARKETING MANAGER?

Marketing Managers are responsible for developing, implementing and executing marketing plans, either for an entire organization or for particular categories or products within the organization, in order to attract potential customers and keep existing ones.

Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research to improve existing products and services, working with advertising agencies, and determining the best way to get products in front of customers.

As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products.

INSTRUCTIONS

Step 1: Product

In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features.

• Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most. Explain the rationale for your decision.

Step 2: Place

On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products.

• Use your knowledge about product placement to choose the best place to sell the products, deciding between traditional stores and online. Explain the rationale for your decision.

Step 3: Promotion

Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best.

• Based on the information provided about the customers that shop at this store location on Slide 3, determine which promotional activity will sell the most product at this particular store. Explain the rationale for your decision.

Step 4: Price

Finally, Look at the pricing options available for each of the three products together on Slide 6.

• Based on your knowledge of the Pricing Strategies discussed on pages 186-187 in the textbook, choose the option that has the best pricing mix for all three products. Refer to the customer information on Slide 2, if needed. Explain the rationale for your decision.

Note: You should complete Step 5 after reading the material in Week 7.

Step 5: Brand & Sales Pitch

The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brand ideas.

• First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the logo, name, and tagline recommendations. Which of the two brand directions do you think best meets the goals of the brand vision? Please support your decisions.
• Second, write a 2-3 sentence sales pitch that you would use to try to convince someone to purchase this product.

Step 6: Market Segmentation

The marketing plan for the basketballs at the Brooklyn store has been in place now for four months, and the marketing team has assembled a report reviewing sales data and customer feedback for the last quarter’s basketball sales. Overall, the results are lower than you expected and you are concerned that your marketing and creative staff have not properly segmented your target customers. Remember, like many products in the marketplace, the basketball’s marketing campaigns must target two different groups of customers: (1) adults who purchase the item as a gift and, therefore, do not actually use the product; and (2) adults and teenagers who purchase the item for their own use and enjoyment. Both groups have different reasons and expectations surrounding the item in question, and those reasons and expectations will have significant impacts on the buyers’ purchasing decisions.

• Review the five customer segments detailed on pages 194-195 of your textbook: Behavioral, Sociographic, Psychographic, Geographic and Demographic. Select one focus area of each segment that you feel is most relevant to the sale of basketballs at this store location.
• Keeping in mind the 4 P’s, write 1-2 questions for each focus area that will guide your staff as they investigate these aspects of your campaign.

Example:

• Segment: Geographic
• Focus Area: Neighborhood
• Questions: What combination of marketing and media channels did we use to reach current and potential customers? How are we gathering information on where current customers live who purchased a basketball?

TEACHERS NOTES:

In the academics writing assignments, you must-have resources and provide support reasoning. You need to put the text citation used in your content. When using in-text citations in your content, you must put it in enough reference lists at the end of your paper. Remember, all the writing assignments in this class are the research projects, not just questions and answers format. A reference within a reference list cannot exist without an associated in-text citation and vice versa. Make sure you have a reference list at the end of your assignment. If you use any reference in your content, you must list it in your reference list, and if you list any reference in your reference list, you must use it in your content. Also, if you have a hard time using the template, you can write using any standard research writing: Title page, Your Content, References, etc. 

Respond to the following prompts in a minimum of 175 words:

• Search the internet for real-world applications of logarithms or exponential functions. Share the application you discovered with the class along with how it relates to logarithms or exponential functions. Be sure to cite the resource. What is the relationship between exponentials and logarithms?

77For your Final Project, you will write a 8- to 10-page theory paper that articulates your theoretical orientation toward working with couples and families.

Your paper must include the following elements that evolve from your personal theoretical orientation:

• The basic view of human nature as seen through your theoretical lens
• Key factors that account for changes in behavior
• An explanation of how intervention strategies are designed within this theoretical orientation
• An explanation of how your theory conceptualizes mental health
• Key factors that contribute to healthy family/couple relationships
• A description of the skills necessary within this theoretical orientation to meet the agreed upon goals and outcomes for couples and families
• The nature of the practitioner-client relationship and its relative importance
• An explanation of the evidence to support your theoretical orientation as an appropriate intervention for couples and families in need.

Information on scholarly writing may be found in the Publication Manual of the American Psychological Association (7th ed.), and at the Walden Writing Center website.

You are the HR manager for a commercial airline. You have been assigned to develop a realistic job preview for flight attendants. Your objective is to give a balanced picture of the job so that applicants will better understand what they will be asked to do. Job duties, schedules, and other facets of the job should all be well understood early in the recruiting process to avoid poor P/E fit later on.

1. How would you gather information about the job context and environment? Explain what sources you would use and why.
2. How could you use technology to show the positive and negative aspects of the job

Your discussion is to be submitted in 12-point Times New Roman font using APA format.  You must have a minimum of two sources to support your answer. 

Instruction:
Please be sure to write a page answering the scenarios, validate your opinions and ideas with intext citations and references in APA format. 

Propose a new project for the organization you work for.

1. Explain the stages in the project management life-cycle.

2. Analyze the importance of effective planning and control measures in each stage of the project management life cycle. 

 Fairness within an organization, especially as it relates to compensation, is seen as critical by many HR professionals. Understanding the levels of equity and also the reasons for any inequity is important when creating compensation plans and interfacing with employees.

• What factors influence internal equity in your company? With which historical theories do those factors most align?
• Which contemporary labor market theories most apply to the factors that influence internal equity within your organization?

Mandatory – Answer in Q & A Format

The world’s economy is becoming increasingly complex, with change occurring rapidly and instability becoming more common.  HR professionals need to keep up with current legislation not only in the country or state they reside, but also in all the areas where their market is and where their employees work.

Organizations are impacted by changing legislation. Recently, some countries and some U.S. states have passed workplace legislation focusing on equal pay, inclusion, family benefits, etc.

Provide 3-4 examples of (1) how human resources can assist organizations in assessing/researching legislative and policy trends, and (2) how HR can use diversity, as an advantage, in the workplace.

Answer the above using the question and answer (Q&A) format.  The Q&A format should include the original question along with your response. Within your post, support your responses with information from at least one peer-reviewed/scholarly source (not older than 3-5 years) from  CSU Global online library or the Internet, and provide the full citation at the end of your post. Use APA guidelines (at the CSU Global Writing Center )  to format your references. Your total word count must be at least 300 words excluding the original questions.

Coaching Model

Preparation

For this assignment, consider the organization where you currently work or an organization where you may have worked in the past as a point of reference for evaluating the coaching model and team-based performance.

Note: You may create or make all the necessary assumptions needed for the completion of these assignments. In your original work, you may use aspects of existing processes from either your current or a former place of employment. However, you must remove any and all identifying information that would enable someone to discern the organizations that you have used.

Instructions

Write a 5–7 page paper in which you:

• Classify the selected organization’s approach to coaching as it relates to one of the following: Ad Hoc Coaching, Managing Coaching, Proactive Coaching, or Strategic Coaching. Judge the extent to which the identified coaching model has worked to optimize the organization’s performance management activities.
• Recommend three practices to improve the selected organization’s current performance from Table 4.3: Best Practices for Manager-Coaches in the textbook. Justify each element as it relates to optimizing performance.
• Construct five best practices that would maximize team-based performance in the selected organization. Specify the primary manner in which each practice aligns with the organization’s overall goals and vision.
• Use three external sources to support your responses. Note: Wikipedia and other websites do not qualify as academic resources.

Table 4.3:

 Best Practices for Manager-Coaches. 

1. Coaching relationship- Take time to explore what is important to the person you are coaching—his or her goals, values, and motivations. Communicate your desire to help the person develop and ask what kind of coaching he or she would like from you. Communicate the positive expectation that you believe in the person and his or her ability to learn and make significant progress on objectives. 

2. Insight- Clearly communicate expectations and success factors. Provide feedback and discuss performance relative to those expectations. Ask questions that help people reflect on their own behaviors, performance, and impact. 3. Motivation Help people clarify their goals and motivations related to work and to their own development. Identify specific personal and organizational benefits for development. 

4. Capabilities- Provide specific advice and guidance on how to improve performance and behavior. Encourage them to prepare development plans. Support training, stretch assignments, and provide opportunities for on-the-job learning. 

5. Real-world practice- Ask people what exactly they will to do to make progress on their development objectives, and where and when they plan to do it. Help them find or create opportunities that stretch their capabilities. 

6. Accountability- Hold regular (for example, monthly) conversations to gauge progress against development objectives. Ask people what they have learned recently and what they will do in the next month to continue learning.

 7. Organizational context-Ask people what organizational barriers are getting in their way and brainstorm ways they can work around them. Be a role model of learning by seeking feedback and coaching from others, sharing development priorities and progress openly, and talking about why development is important to you personally. 

 HA3110D – Quality Improvement and Risk Management

  LP08 Assignment: Risk Management and Safety

 Imagine you work in the Quality Improvement/Risk Management/Safety Department at a Joint Commission-Accredited hospital in the midwest. In addition, you have recently been an inpatient for a major, but common, surgery. With your experience as a patient and a quality advocate, you have been asked to develop an educational presentation for patients as preoperative training.

Directions

In Microsoft PowerPoint, develop a 10-15 slide, evidence-based presentation. Use information you have learned from:

your textbook,

The Joint Commission

the Josie King website

at least two websites listed on p. 220-222

Identify how healthcare providers keep patients safe AND what the viewers – as patients – can do to protect themselves from potential risks.

Your presentation must:

be 10-15 slides in length NOT including title page AND reference page.

have clear bullet points (NOT complete sentences).

contain clip-art and graphics to keep the audience interested.

contain easy to read font style and size.

Write an analytical and thoughtful 3 page reaction paper to Part 1 (A Definition of Terms) of the required textbook  “Why Are All the Black Kids Sitting Together in the Cafeteria? : And Other Conversations About Race” by Beverly Tatum (2017). Write on the topics “Whiteness, Blackness, and Painful History” and the “Identity Development in Adolescence.” Your reaction should consist of your views, opinions, and or feelings related to the stories expressed in the book. It is expected that this paper will be written at a level representative of a college student with a senior level standing in Human Relations or higher. Your essay must integrate important aspects of the readings  into your writing and should be cited. Outside sources must clearly cited in text and on a reference page if any is incorporated.