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Research the databases in the CSU Online Library, and locate an article for a critique that covers effective training delivery methods for adult learners. The article must be at least four pages in length and published within the last 7 years. Be sure to cover the topics below in your critique.

• Identify and explain the author’s main ideas. Begin your critique of the article with an introduction that defines the subject of your critique and your point of view. 
• Based on the research in your chosen article, what is the one factor that has a direct and positive impact on knowledge retention, and why? 
• Describe the three-step process for training adaptation and delivery. Does the author cover this process in your article? If not, do you think the author’s method would benefit from including this process? Explain your rationale.
• What is the importance of employee-driven content?
• To appeal to adult learners, what do delivery methods need to include, and why?

Your article critique must be at least two pages in length and use at least two outside sources, one of which must be the article you are critiquing. Adhere to APA style when constructing this assignment, and use in-text citations and references for all sources that are used. Please note that no abstract is needed.

Instructions

Your task is to offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library. The article must be related to international marketing.

In your critique, address the following questions:

• What are the main points and arguments of the author(s)?
• What is your opinion of the article?
• How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)

The critique should be a minimum of two pages in length in APA style; however, a title page, a running head, and an abstract are not required. Be sure to cite and reference all quoted or paraphrased material appropriately in APA style.

You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly.

Using the template provided, complete the comprehensive SLP for MKT301. Since you have a series of different reference lists for each assignment, you’ll need to combine them for this submission.

SLP4: The Marketing Plan

• Product/Service Overview (used in your discussions)

Module 1 Case:

Industry Research

• Using articles predominately from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central, conduct secondary research on the industry in which your chosen product/service operates.
• From your research and what you have learned in the readings, identify three (3) marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.

Module 1 SLP:

Real-World Application

• Analyze why & how each of the three marketing factors will impact the chosen product/service.
• Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.

Module 2 Discussion:

Week 1 Discussion Post

• Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.

Week 2 Discussion Post

• Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power.
• A source that may help you: The US Census Bureau’s American Fact Finder. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

Module 2 Case:

Getting Your Product into the Hands of Consumers

Channel Levels

• Select either direct or indirect distribution by writing about the pros and cons of both methods. (Research support is required.)

Needs of Target Market

• Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required.)

Digital Commerce

• Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.)

Module 2 SLP:

Buyer Behavior Application

Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service.

Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process works in the real world using your own words supported by research.

Module 3 Case:

Communications Channel 1: Digital Marketing

• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What types of digital marketing will be used? Why?

Communications Channel 2

• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Communications Channel 3

• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Module 3 SLP:

Campaign Theme

• Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments.

Traditional Media Ads (based on the choices made in this week’s case)

Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

• Headline/Tag Line for ad. This must be original and written by you.
• At least one paragraph of copy to the used in ad. This must be original and written by you.
• Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

Electronic Media (based on the choices made in this week’s case)

Develop the “creative” for one electronic media campaign. Describe the following:

• Headline/Tag Line for ad. This must be original and written by you.
• At least one paragraph of copy to the used in ad. This must be original and written by you.
• Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

Module 4 Discussion:

Show Me the Money. Let’s Talk Pricing.

Week 1 Discussion Post

Develop a pricing strategy for your chosen product/service.

1. Discuss what factors will impact your pricing strategy.
2. What pricing method would you use for your product/service and why?

These two questions require research using the textbook. No other resources are required.

Week 2 Discussion Post

Corporate Social Responsibility has risen in popularity and stature in the last decade. Even small companies communicate ways that they give back to their communities

• Share a viable social responsible project that can be applied to your business. Explain why it would be a good fit for the culture of your organization and the community you serve.

Use the attached APA-formatted template (MKT301 SLP4) to create your submission.

SLP Assignment Expectations

Your submission will include:

• Trident University International’s cover page
• A paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
• The reference list page in APA format

The entire paper will vary in length based on what was previously submitted.

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The SLP rubric can be viewed under the “Assessments” menu at the top of the page.

CONTINUE TO USE THE SAME TOPIC NY&CO

PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EXPERIENCE WITH GRADUATE LEVEL WRITING TERMS AND CONCEPTS. ALL DIRECTIONS MUST BE FOLLOWED AND NO PLAGIARISM. MY SCHOOL USES SOFTWARE TO DETECT COPIED MATERIAL. AND REFERENCE THE BOOK AND USE SCHORLARY SOURCES.

IF ANYTHING ELSE IS NEEDED PLEASE LET ME KNOW!!

 Select an article that identifies a current (Hot Topic)  Human Resource Management concern.  Prepare a 1 to 3 page paper following the APA Format 7th Edition. 

Step 1: Research

Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:

• Provide a link to the article.
• Identify which aspects of the article will be helpful as you conduct your SWOT analysis.

Step 2: Strengths

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale.

Step 3: Weaknesses

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale.

Step 4: Opportunities

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale.

Step 5: Threats

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart. For each threat, explain your rationale.

Step 6: Who Will Come Out Ahead?

Based on your SWOT analysis, do think that Target or Walmart is better positioned over the long term to come out ahead? Why?

Step 7: Real-World Application

Conduct a SWOT analysis for your company and one of its biggest competitors using the methodology outlined in Steps 1-6.

Complete the following:

• Chapter 5: Exercises 5-1, 5-3, 5-5, and 5-6 on page 87 of the text.

Answer all questions, a minimum of 300 words each.

Watch the Selecting a Company video for help getting started on this assignment.

Choose an organization with which you are familiar or one in which you have an interest. Research and analyze the organization’s human resource management programs, policies, procedures, or initiatives. Evaluate their effectiveness and select a program, policy, procedure or initiative which you believe needs to be changed.

Write a one-page paper in which you:

1. Assess the current human resource programs, policies, procedures, or initiatives in terms of effectiveness.
2. Hypothesize the changes that require improvement.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

• Hypothesize which of an organization’s human resource management programs, policies, procedures, or initiatives require improvement.

Review the case study “Alaska Airlines: Navigating Change” and then complete the following: (a) State what actually occurred in the case regarding Kotter’s steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs), and (b) address each of the critical elements for Section II parts C and D in your change effort analysis. Make sure to include your recommendations for implementing Kotter’s steps 3 and 4.

C. Form a Strategic Vision

1. Determine the values that are essential to this change. Why are these values essential?
2. Establish the vision for this organizational change effort. How will this vision be effective in promoting your change effort?
3. Identify your intended targeted outcomes. Defend your choices.
4. What must occur for the organizational change effort to be considered a success? Defend your response.

D. Communicate the Change

1. What is required for the change to be communicated effectively within the organization? Why?
2. Determine actions you will take to encourage two-way communication for effective feedback loops during implementation of the change effort. Explain why these actions will be effective.
3. How will you support the direct supervisors in the organization in their efforts to communicate with employees about the change effort?
4. Describe how you will address any concerns or anxieties regarding this change.
5. Who needs to be involved and in what capacity for this change effort to be a success?