Case study

 

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

  1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
  2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
  3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
  4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
  5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Examine the marketing research process and market segmentation strategies in the health care industry.
  • Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
  • Explain how branding strategies apply to the health care market for existing and new products.
  • Determine the marketing communications strategy used in health care services.
  • Use technology and information resources to research issues in health services strategic marketing.
  • Write clearly and concisely about health services strategic marketing using proper writing mechanics.

humn 8660

As a professional, you will be called upon to present information for decision making. Based on your Capstone Project, prepare 5–6 PowerPoint slides (not including your title or reference page) that you would use to present the strategic plan you developed for your Capstone Project. You are encouraged to use pictures when appropriate. You should either record and embed audio of you presenting (no longer than 5 minutes) or provide text in the notes section of the PowerPoint.

By Day 7

The Assignment (5–6 slides):

  • Develop a short presentation of your strategic plan from your Capstone Project.
  • Include no more than 5 minutes of audio or text in the notes section of your PowerPoint.

Reflection

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Reflective Discussion

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In the Module 4 Reflective Discussion, please reflect on everything you have learned in this course, by addressing the following:

Paragraphs 1-3:

Given the readings and assignments in the course, identify and discuss three important concepts applicable to your work experience, profession, and/or career plans for the future. Describe how each applies.

Paragraph 4:

Which part(s) of the course (background materials, assignments, and so forth) helped to shape or reshape your perceptions of the role of HRM in the private sector?

Note: No outside research or citations are needed in your Reflective Discussion. Also, you need not respond to your peers’ posts.

After responding to the Reflective Discussion above, please complete an anonymous Course Evaluation Survey. Instructors are not able to view course evaluation reports until after the grade submission period is over. Thank you for your feedback.

Human Resource Management

 What should be included in disaster planning for a large employer in Annapolis, Maryland, that is concerned about natural disasters such as floods and snowstorms that might shut down the company and parts of the city?

Your discussion is to be submitted in 12-point Times New Roman font using APA format.  You must have a minimum of two sources to support your answer. You must also have a minimum of two intext citation of your sources. This is very important.

Students are required to post their primary response (200 word minimum) by Sunday midnight. Students will respond to 1 other posting (150 words minimum each) by Sunday midnight..

Essay

Describe the beneficial aspects of conflict on a project and identify at least three of the six step conflict resolution process that a project manager can use.

Your essay must be a minimum of 200 words.

Identify and describe five characteristics of a high-performing project team.

Your essay must be a minimum of 200 words.

Contemporary Project Management, 3rd Edition

Author: Timothy Kloppenborg

VBID: 9781305177468

Research Project

The core assessment task in this subject is a research project

analysing your own experiences with work, organisations and

society. There are both collaborative and individual components

to this task:

1. You will write an individual analysis of 1,500 words

about the vignette you presented as a group and

submit this to Canvas at the start of Week 8.

2. The topic is Harrington, S., Warren, S. and Rayner, C. (2013), ‘Human Resource Management practitioners’ responses to workplace bullying: Cycles of symbolic violence’, Organization, 22(3), pp. 368–389.

Vickers, M.H. (2007), ‘Autoethnography as sensemaking: A story of bullying’, Culture and Organization, 13(3), pp. 223–237.

hr discussion

 listen to the link

based on your review, please respond to the following:

The CEO has approved funding for your project to create a training and development system for the organization. She now wants you to explain your process on how you will create training programs for the new system and why your process will add value to the company. NOTE: You are addressing a CEO and not regular employees so keep your response both strategic and high level.

Compensation and Benefits: Unit IV Journal/Unit IV Assessment/Unit V Journal/Unit V Assessment

Unit IV Journal

Instructions

When an employment offer is being presented, what are the key things you look for in accepting the position? 

Your journal entry must be at least 200 words in length. No references or citations are necessary.

Unit IV Assessment

1. Discuss what shapes external competitiveness from the pay mix standpoint. Your response must be at least 75 words in length.

2.Identify the parts that make up total compensation (pay mix). Explain the percentage breakdown for direct and indirect compensation, which makes up total compensation. Your response must be at least 75 words in length.

3.Discuss pay-for-performance plans.
Your response must be at least 75 words in length.

4. Identify the three types of pay-level policies. Explain each.
Your response must be at least 75 words in length.

Unit V Journal

Instructions

Refer back to your last performance appraisal; what did you like about the process? What would you change about the process? Do you think the performance appraisal is helpful and still needed? Please explain. If you have never experienced a performance appraisal, discuss your thoughts on the importance of a performance appraisal. 

Your journal entry must be at least 200 words in length. No references or citations are necessary.

Unit V Assessment

1. Evaluate how performance appraisals are used in pay-for-performance plans.
Your response should be a minimum of 75 words in length.

2. Explain merit pay. Address what level of risk is associated with the employees.
Your response should be a minimum of 75 words in length.

3. Explain whether or not pay-for-performance affects employee behavior.
Your response should be a minimum of 75 words in length.

4. Discuss how performance appraisals should be conducted.
Your response should be a minimum of 75 words in length.