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Access Connect through the McGraw-Hill Connect® Access link at the top of this course.

Review your results from the Week 1 and Week 2 Self-Assessments:

• Self-Assessment: Assessing My Perspective on Ethics
• Self-Assessment: What is My Big Five Personality      Profile?
• Self-Assessment: Assessing an Organization’s Diversity      Climate

Consider how the information you’ve gathered can be used to solve a problem, work on a team, and function within a business environment. 

Determine how you can use your findings to get along with co-workers that may have different assessment results. 

Evaluate how you would handle stressful situations, manage change, and stay motivated. 

Complete “Apply: Self-Assessment Reflection” in Connect®. Do not exceed 175 words.

• Compare and contrast the various change management models. Provide a  brief overview of your comparison. Which models have you seen  implemented in the workforce?
• Next, recommend which change model you would use when implementing  your new HRIS, and explain why you would use the selected model.

HA3300D – Healthcare Policy and Ethics

 Assignment 02: Ethical Theories

  Directions

Section 1: Describe the 2 ethical theories that most align with your personal “code of ethics,” or the rules that normally guide your decisions and behavior. Why do these 2 theories best align with your values?

Section 2: For each of the following healthcare concepts, choose 1 of the 10 ethical theories you have read about that you believe best supports and clarifies it, and explain why:

.autonomy

.nonmaleficence

.beneficence

 All papers should follow APA formatting guidelines and include a “References” page.

 SCORING GUIDE ( 70 POINTS )

Rating Scale

14.Work meets or exceeds criterion at a high level of competence.

13-12 Work reflects an understanding of criterion with minor misunderstandings/misconceptions.

11 Criterion partially met, but one or more important concepts/skills are missing or flawed.

10-9 Work reflects an attempt to meet criterion, but significant misunderstandings/misconceptions are apparent.

8-0 Criterion not met or work is absent.

Criteria

1. Described the two ethical theories that best align with personal values, and explained why.

2. Explained which ethical theory best supports and clarifies the concept of autonomy, and why.

3. Explained which ethical theory best supports and clarifies the concept of nonmaleficence, and why.

4. Explained which ethical theory best supports and clarifies the concept of beneficence, and why.

5. Assignment demonstrated accurate and appropriate grammar and spelling, APA style, in-text citations, and references.

Describe a mental model and provide an example of one that you might have about leaders or leadership.

What are group norms and how are they connected to organizational culture?

Short Reflective Essay

a short reflective essay that examines the mission of the College and your written communication skills.

The instructions to complete this assignment are as follows:

The short essay must be written in an appropriate business format, single-spaced, 12-point font, 1-inch margins, page numbers, with a minimum of 2 pages in length. Appropriate headers should be used and the paper should include a cover page with your name, concentration and student ID number. NOTE: The final essay should be attached in either Microsoft Word (.doc or .docx) or Adobe PDF format – do not use the Blackboard text submission feature. Save the file with the following naming convention: LastName_StudentID_Comp2 (Example: Smith_004999100_Comp2).

To write the essay, use the following prompt:

The Jack H. Brown College of Business and Publics Administration Mission Statement reads:

“The Jack H. Brown College of Business and Public Administration is committed to nurturing a high quality educational environment that ensures student, faculty, and staff success in its pursuit of academic excellence and achievement. We seek to transform the lives of our students and alumni, ensuring that they become responsible management professionals within a dynamic region and a globally connected world.”

After careful consideration, how has your experience either met or failed to meet the mission of the college? How have your studies as a business student embodied the statement?

Your response is organic to you and we welcome your honest feedback. Some areas to consider, but are in no way required are your classes, job prospects, learning, diversity, ethics, faculty, staff, accommodations, or the physical environment.

Research the databases in the CSU Online Library, and locate an article for a critique that covers effective training delivery methods for adult learners. The article must be at least four pages in length and published within the last 7 years. Be sure to cover the topics below in your critique.

• Identify and explain the author’s main ideas. Begin your critique of the article with an introduction that defines the subject of your critique and your point of view. 
• Based on the research in your chosen article, what is the one factor that has a direct and positive impact on knowledge retention, and why? 
• Describe the three-step process for training adaptation and delivery. Does the author cover this process in your article? If not, do you think the author’s method would benefit from including this process? Explain your rationale.
• What is the importance of employee-driven content?
• To appeal to adult learners, what do delivery methods need to include, and why?

Your article critique must be at least two pages in length and use at least two outside sources, one of which must be the article you are critiquing. Adhere to APA style when constructing this assignment, and use in-text citations and references for all sources that are used. Please note that no abstract is needed.

Instructions

Your task is to offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library. The article must be related to international marketing.

In your critique, address the following questions:

• What are the main points and arguments of the author(s)?
• What is your opinion of the article?
• How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)

The critique should be a minimum of two pages in length in APA style; however, a title page, a running head, and an abstract are not required. Be sure to cite and reference all quoted or paraphrased material appropriately in APA style.

You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly.

Using the template provided, complete the comprehensive SLP for MKT301. Since you have a series of different reference lists for each assignment, you’ll need to combine them for this submission.

SLP4: The Marketing Plan

• Product/Service Overview (used in your discussions)

Module 1 Case:

Industry Research

• Using articles predominately from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central, conduct secondary research on the industry in which your chosen product/service operates.
• From your research and what you have learned in the readings, identify three (3) marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.

Module 1 SLP:

Real-World Application

• Analyze why & how each of the three marketing factors will impact the chosen product/service.
• Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.

Module 2 Discussion:

Week 1 Discussion Post

• Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.

Week 2 Discussion Post

• Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power.
• A source that may help you: The US Census Bureau’s American Fact Finder. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

Module 2 Case:

Getting Your Product into the Hands of Consumers

Channel Levels

• Select either direct or indirect distribution by writing about the pros and cons of both methods. (Research support is required.)

Needs of Target Market

• Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required.)

Digital Commerce

• Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.)

Module 2 SLP:

Buyer Behavior Application

Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service.

Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process works in the real world using your own words supported by research.

Module 3 Case:

Communications Channel 1: Digital Marketing

• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What types of digital marketing will be used? Why?

Communications Channel 2

• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Communications Channel 3

• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Module 3 SLP:

Campaign Theme

• Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments.

Traditional Media Ads (based on the choices made in this week’s case)

Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

• Headline/Tag Line for ad. This must be original and written by you.
• At least one paragraph of copy to the used in ad. This must be original and written by you.
• Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

Electronic Media (based on the choices made in this week’s case)

Develop the “creative” for one electronic media campaign. Describe the following:

• Headline/Tag Line for ad. This must be original and written by you.
• At least one paragraph of copy to the used in ad. This must be original and written by you.
• Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

Module 4 Discussion:

Show Me the Money. Let’s Talk Pricing.

Week 1 Discussion Post

Develop a pricing strategy for your chosen product/service.

1. Discuss what factors will impact your pricing strategy.
2. What pricing method would you use for your product/service and why?

These two questions require research using the textbook. No other resources are required.

Week 2 Discussion Post

Corporate Social Responsibility has risen in popularity and stature in the last decade. Even small companies communicate ways that they give back to their communities

• Share a viable social responsible project that can be applied to your business. Explain why it would be a good fit for the culture of your organization and the community you serve.

Use the attached APA-formatted template (MKT301 SLP4) to create your submission.

SLP Assignment Expectations

Your submission will include:

• Trident University International’s cover page
• A paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
• The reference list page in APA format

The entire paper will vary in length based on what was previously submitted.

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The SLP rubric can be viewed under the “Assessments” menu at the top of the page.

CONTINUE TO USE THE SAME TOPIC NY&CO

PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EXPERIENCE WITH GRADUATE LEVEL WRITING TERMS AND CONCEPTS. ALL DIRECTIONS MUST BE FOLLOWED AND NO PLAGIARISM. MY SCHOOL USES SOFTWARE TO DETECT COPIED MATERIAL. AND REFERENCE THE BOOK AND USE SCHORLARY SOURCES.

IF ANYTHING ELSE IS NEEDED PLEASE LET ME KNOW!!

 Select an article that identifies a current (Hot Topic)  Human Resource Management concern.  Prepare a 1 to 3 page paper following the APA Format 7th Edition.