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 Assignment 2: Persuasive Memo Due Week 6, Sunday (Weight: 25%) As a leader, there will be times when you will need to convince your audience about your point of view, whether you are selling a product or relaying information. Knowing how to convince people of your perspective is a valuable skill. In order to do this effectively, you must learn the art of persuasion and communication. For this assignment, you will apply key concepts from Week 5 to write a persuasive Memo. Choose ONE of the below scenarios that you feel passionate about. Think about how you will convince your executive leadership team to buy into your point-of-view on your chosen topic. 1. The office dress code at your company is strictly business attire and the employees feel that business casual is more appropriate for your company culture. You have been designated as the spokesperson to approach the executive leadership team about this proposed change. How will you persuade them to buy in to your recommendation? 2. Your boss discourages remote working although it is allowed in other departments, which is starting to impact the morale of your team. How will you persuade him or her that increased flexibility will be beneficial to the productivity of the team? 3. There is an opening on the leadership team at your company. There are several internal and external candidates applying for this job besides you. How will you persuade your boss that you are the best candidate? Instructions: • Review your Week 5 readings • Create a Memo of 2 to 3 pages, addressed to the executive leadership team or to your boss, depending on the scenario that you chose. • Use the Outline below to structure your Memo: 1. Write a “Hook” to get your audience’s attention (1-2 paragraphs) 2. Tell the story/create a connection (1-2 paragraphs) 3. Identify the benefits of your point-of-view (1-2 paragraphs) 4. Back it up with facts and data (1-2 paragraphs) 5. The Ask: State clearly what you are asking for (1-2 paragraphs) 6. Closing: Describe the proposed next steps (1-2 paragraphs) 

 Professional Formatting Requirements: Your assignment should follow these formatting requirements: • Typed, single spaced, with a blank line between paragraphs, professional font (size 10-12) • Includes headings and subheadings (to identify main topics and subtopics), with one-inch margins on all sides • Do NOT include a standard Cover page. Instead, on the first page, start your Memo with the following headings aligned to the left: o TO: Fill in Decision Maker’s Name o FROM: Fill in Your Name o DATE: Fill in the Due Date o RE: Insert a Subject Line to Capture the Reader’s Interest • Application of course material or other resources is needed. References must be included and provide appropriate information that enables the reader to locate the original source. Use the Writing Standards Guide in Course Documents to guide you in the formatting of your citations. • The length of 2 to 3 pages does not include your References page 

Week 4 Brainstorming Discussions

Must post first.

Topic: Stress as a component of workplace efficiency.

The CEO of VMI is a confessed workaholic. In a recent HR interview with Chinn, he lays out his personal conflict of demanding employees to work long hours as he does. He also is conflicted with the need to be open for business all the time due to its international markets. He is aware that his own Chinese cultural heritage influences his work practices. In China, the issue of personal time is not a concern. Workers do what is expected of them. Chinn knows this is not true in many western companies and especially in the southern states of America. As the newest set of management employees, Chinn wants you to examine this issue and make recommendations on how to deal with conflicting cultural expectations. What demands should VMI place upon its employees?

Stress at the workplace is a constant problem especially since technology has placed the worker in a 24/7 work environment. Use the articles listed below and your required learning materials from our week 4-course content to address this specifically for the circumstances of VMI.

Why Work stress is Bad for Your Relationships

Whither the Ping-pong Table? Which Perks Matter Most to Employees

What is the future of office spaces? 

Directions: 

1. By FRIDAY, complete the following:

Preparation: It is necessary to read the articles listed above as well as those in your classroom materials. This assignment cannot be completed without required learning materials, in particular the articles on cultural values and Geert Hofstede’s website.

Orientation/perspective: Continuing on with our scenario, you are a newly-hired manager not yet placed into a permanent assignment. Since week 1, you and Chinn have been talking about your vision for VMI’s future as given in last week’s assignments. Ultimately, you are convinced that the future VMI needs to be cognizant of the changing workplace while embarking upon VMI’s further international expansion, all under the umbrella of developing a learning organization culture to support this.

Deliverable: Once prepared, you will create a 2-page single-spaced report for President Chinn on the topic of the new modern workplace. In this report, include the following:

• Chinn has a sense of cultural differences between his own heritage and that of VMI. Explain to him your understanding of these differences and how these may be underlying his observations.
• Share with him your knowledge of workplace stress: its effects upon the employee, the idea of work and family life balance, differing cultural and generational views on this, and ways that organizations address it.
• Enlighten him as to the difference of an engaged vs. ‘happy’ employee, with that difference expressed in effects upon specific types of performance and commitment. (As we have had readings explaining engagement every week, you need to express your own understanding of this and not paraphrase an article).
• Your explanations should indicate that you understand typical pitfalls, misunderstandings, and misperceptions in cross-cultural communications and age-cohort attitudes.
• With an understanding of the above, include specific and clear recommendations of addressing this within VMI.

The above are not distinct questions to be answered. Rather, you are to formulate your own report (2 pages, single-spaced), structuring your own points in a conversation with your reader (Chinn) that convinces him of its importance. Your report should incorporate key concerns and knowledge that has been expressed in our readings this week while also tying in your knowledge gained from past weeks (all cited). In order to accomplish this, your report must be focused on VMI’s situation, the type of work they perform, and how to carry forward their excellence and familial culture. Do not pitch ideas from sources that do not apply to VMI’s circumstances.

You must use course material to support your initial and final reports as well as APA in-text citations with a reference list

 Assignment Content

1. This internship is turning into a great hands-on learning opportunity for you. Your manager has tasked you with proposing a talent management plan for pilots at Southwest Airlines. Your proposal will be considered by the Director of HR to make a formal plan.

   Develop a 3- page proposal that include the following:

   • A recommendation of 3 recruitment sources that are best suited to recruit pilots. Consider the quantity of resumes generated, the percentage of resumes likely to result in accepted offers, the time to fill a position, and the cost to fill a position.
   • An evaluation of common methods used to select a candidate
   • Recommend 3 methods for selecting new pilots.In your evaluation, consider reliability, validity, utility, and legality.
   • An evaluation of common methods used to train and develop employees
   • Recommend 3 methods for training pilots at Southwest Airlines. Consider learning and development outcomes, cost of training and development, effectiveness of training and development, and risks.
   • An evaluation of common performance management systems
   • Recommend 1 method for performance management of pilots at Southwest Airlines. Consider strategic congruence, validity,reliability, acceptability, and specificity.
   • An evaluation of common methods to minimize voluntary turnover
   • Recommend 1 approach to retain pilots at Southwest Airlines. Consider methods for retaining employees, meeting pilot needs, and cost.
   • Cite all sources.

     Format your citations according to APA guidelines.

      

SOURCES PROVIDED:

Selection

https://www.shrm.org/hr-today/news/hr-magazine/Documents/assessment_methods.pdf

Reading: Recruitment

 https://www.managementstudyguide.com/staffing-process.htm 

Realtor and about this

Research the codes of conduct of a large company, such as Microsoft, and a small company in your local community and compare the issues that they cover. Describe the commonalities and differences of content in the codes. Discuss why you think there are differences in the content of the codes. 

Your response must be at least 500 words in length.

Consider, for example, what criteria are used in your discipline to evaluate alignment of research components. And in what way will your future research contribute to your identity as scholar-practitioner who is dedicated to positive social change?

For this Discussion, you will consider criteria for evaluating alignment among the various components of a research study. You will also reflect on your role as a positive social change agent through research.

With these thoughts in mind:

By Day 4

Post an explanation of the criteria you could use to evaluate alignment between data collection methods and other research components, such as the problem, purpose, research questions, and design. Then, reflecting on the course content, discuss the extent to which your newly acquired research knowledge and skills can support your role as an agent of positive social change. Be specific and provide an example(s).

Be sure to support your Main Issue Post and Response Post with reference to the week’s Learning Resources and other scholarly evidence in APA Style.

Each of us has likely been hired for a variety of jobs in our lives. Describe a hiring process you have gone through, focusing on the selection devices that were used in the hiring process. Evaluate the effectiveness of this process based on your readings and research. Recommend at least two steps that would improve the process and justify your recommendations, using at least two sources.

• Assess selection devices used in the hiring process. 

Option #2: Using Tools to Solve a Problem

Research a business problem that has occurred either at your organization or in the news:

• Provide a short summary of the problem.
• Identify possible solutions using at least one technique or tool:
• If you choose a process, include the names of the steps as you describe the process.
• If you choose a tool, include the diagram/map.
• Describe the decision-making process you would follow.
• Compare your results to the decisions made in the actual scenario.
• Analyze which decision-making method and solution you think is most appropriate for the business problem.
• Justify your response and analysis by using and citing relevant research.

Assignment Requirements:

• Your paper should be 4 pages in length, not counting the required title and references pages.
• Format your paper according to the CSU Global Writing Center (Links to an external site.) . 
• Cite a minimum of six scholarly sources to support your positions, claims, and observations, in addition to the textbook, four of which should be academic, peer-reviewed sources. (You may not use the required and recommended readings for this course.) 

This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service- MY PRODUCT IS A BULLETPROOF VEST. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations.

You will report on three communication channels:

• Digital Marketing (REQUIRED)

Select two of the following:

• Broadcast Advertising (TV, radio)
• Print Advertising
• Outdoor/Out-of-Home Advertising
• Sales Promotion
• Direct Marketing (traditional)
• Public Relations
• Personal Selling

Communications Channel 1: Digital Marketing

• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What types of digital marketing will be used? Why?

Communications Channel 2

• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Communications Channel 3

• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 Case3) to create your submission.

Assignment Expectations

Your submission will include:

• Trident University International’s cover page
• A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
• The reference list page in APA format.