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Assessment 4

Select a company and write an analysis of how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.

• Questions to Consider 

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

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• Even when customers may fit the profile of the type of consumers who would purchase a product, they still may not make the purchase. Hence, some companies use advertising to remind customers that their products help consumers fit a particular social image. Some companies use rebates and coupons to entice customers to buy their products instead of other products. Still other firms rely on sales to entice consumers to buy. Although companies should use a variety of methods, which particular method do you believe is most useful and why?• Many companies attempt to use customers’ own attitudes toward the world as a means of developing a relationship with the customers. What is an example of a promotional campaign you have seen a company use to try to influence customer beliefs to create a demand for a certain product? What were the product and the company selling the product? What was the media and promotion campaign? What belief system do you think the company was trying to use to connect with customers? Following are some examples: o A company that sells weight-loss products might show more television commercials during the month of January because it hopes to capitalize on some customers’ beliefs that they should make a New Year’s resolution to become healthier.o Proctor and Gamble created a sweepstakes to reward customers for lowering their energy consumption by using the Cold Water Tide product. By participating in the program, customers were able to feel like they were making a difference in reducing energy consumption. In this way, Proctor and Gamble was using customer attitudes to promote its product.• Assessment Instructions

Select a company and analyze how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.

Complete the following:

• Select a firm that uses the Internet to offer consumers detailed and helpful information on its products.• Describe the selected firm and its business.• Locate the firm’s Web site. Analyze the Web site and how the firm uses it for brand recognition.• Explain how the Web site is used to educate customers about the firm’s products. Provide examples.• Describe how the Web site is used to create a lasting, favorable impression of the firm with customers. For example, consider how the firm may use its Web site to increase top-of-mind awareness of its products.• Describe how the strategies used may affect customer behavior toward the firm’s products.

Use proper APA style and formatting. The content of your assessment should determine its length

Customer Knowledge and the Internet Scoring Guide

Customer Knowledge and the Internet Scoring Guide Grading Rubric

Criteria 

Non-performance 

Basic 

Proficient 

Distinguished 

Describe a firm that uses the Internet to provide brand recognition and information about its products to customers.

Does not identify a firm that uses the Internet to provide brand recognition and information about its products to customers. 

Identifies but does not describe a firm that uses the Internet to provide brand recognition and information about its products to customers. 

Describes a firm that uses the Internet to provide brand recognition and information about its products to customers. 

Describes a firm that uses the Internet to provide brand recognition and information about its products to customers and compares with non-Internet branding decisions. 

Analyze how a firm uses the Internet to educate customers on its products.

Does not identify how a firm uses the Internet to educate customers on its products. 

Identifies but does not analyze how a firm uses the Internet to educate customers on its products. 

Analyzes how a firm uses the Internet to educate customers on its products. 

Analyzes how a firm uses the Internet to educate customer on its products and contrasts with competing firms that use the Internet. 

Describe how the strategies used by the firm may affect customer behavior.

Does not identify how the strategies used by the firm may affect customer behavior. 

Identifies but does not describe how the strategies used by the firm may affect customer behavior. 

Describes how the strategies used by the firm may affect customer behavior. 

Describes how the strategies used by the firm may affect customer behavior and predicts the level of effectiveness of the activities. 

Use Table 9-3 in Chapter 9, which has comparisons of some commonly used external assessment methods and decide which assessment methods make the most sense to use when hiring an Human Resource Business partner

Instructions:

There are many ethical issues facing the healthcare industry, several of which were discussed in this unit.

For this assignment, choose any one topic (or related topic) covered in this course and research ethical issues or dilemmas facing that particular area of healthcare.

Format: The following information should be addressed in essay format, in a minimum of three pages (not including title and reference pages). In-text citations are required for this essay.

• Describe the issue
• Determine causes/influences
• Identify current policy and/or regulations relevant to the issue
• Propose how you would fix the issue if given the opportunity and resources
• Include a minimum of FOUR scholarly sources on a separate reference page; APA format should be followed throughout.

 Choose ONE Young Entrepreneur under the age of 30 and answer the following questions: Describe the young entrepreneurs’ vision or idea. State name, age, net worth and write at least 5 sentences.  The Entrepreneur I chose to talk about is Ben Jackson who is the creator of the Bungii app. Ben’s idea came to mind after the popularity of Uber and Lyft, in which he came up with a similar concept, to transport the stuff of the consumers by connecting with a local driver and pick-up truck. The current age of Ben is 28 with a net worth of $4 million, and he currently resides in Kansas City. “His vision came when he dreamed up the idea after moving to the US for college and receiving constant requests from college students to borrow his car to move their things” (Forbes, 2020). 

Discussion Board 1

Primary Task Response: 

Within the Discussion Board area, write One page that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Role of Project Management

In the race for a competitive advantage, today’s organizations are often tasked with multiple large in-house and outsourcing responsibilities when it comes to project management.

Read the brief history of project management from this Web site. https://www.projectsmart.co.uk/brief-history-of-project-management.php

Then, respond to the following:

Explain what project management is, and how it evolved over time.

Explain at least 1 thing that has surprised you about the field of project management.

Reference

Haughey, D. (2013, April 21). A brief history of project management. Retrieved from http://www.projectsmart.co.uk/brief-history-of-project-management.html

Create a 10- to 15-slide presentation in which you:

• Identify the principles of internal control.
• Explain the use of cash and internal controls to prevent fraud.
• Explain why corporations invest in stocks and debt securities.
• Describe how debt and stock investments are reported in financial statements.
• Evaluate the effects of unusual or irregular items on financial statements.

Create a 1-page handout to accompany your presentation.

Cite 3 peer-reviewed, scholarly, or similar references to support your presentation.

Format your citations according to APA guidelines.

 Write a critical review of the article. The review should be at least 3 pages long from introduction through conclusion. Be sure to provide in-text citations when you paraphrase or directly quote from the article. Also include a reference page with an APA style citation of the article. Follow the writing requirements for this course when preparing the paper. Use the following format for the paper:

1.  Introduction, including the purpose of your paper and a preview of your paper. Be sure to also provide the article’s title and author(s)’ name(s) in the introduction of your paper.

2. Discuss the purpose and problem the article is addressing.

3. Elaborate on the content of the article.

4. Discuss the findings and conclusion(s) drawn by the article’s author.

5. Discuss the author’s point of view and assumptions. Indicate whether unsubstantiated assumptions were made and whether there is bias that exists in the article.

6. Discuss the significance of the article. Why it is important? On what do you base your assertions?

7. Conclude your paper. Summarize the important aspects of the review.

8. References

Your paper should include 8 centered and bolded headings that correspond to each of the required sections (Introduction, Article’s Purpose and Problem, Content, Article’s Findings and Conclusions, Point of View and Assumptions, Significance, Conclusion, References).

Writing Requirements for all Written Work:

• References MUST be cited within your paper in APA format. Your reference page and in-text citations must match 100%. Papers without in-text citations will earn failing grades.
• Always include a cover page and reference page with ALL submissions (even initial discussion posts)
• Provide the EXACT web link on the reference page citations for all online sources – do not provide just the home page, but the EXACT LINK – I check all sources
• No abbreviations, no contractions – write formally
• Write in the third person formal voice (no first or second person pronouns)
• Write MORE than the minimum requirement of the word count assigned
• As always, the word count is ONLY for the BODY of the paper – the cover page, reference page, and / or Appendix (if included) do not count towards the word count for the paper
• Indent the first line of each new paragraph five spaces

Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product.

“They are very eager to see what we have been working on during the past few weeks,” she says excitedly. “I am sure they will love the plan and am looking forward to your presentation.””Thanks,” you respond, feeling a few butterflies in your stomach. “I am looking forward to the presentation also. I think we have covered all of the bases and I am sure we have a solid plan.  I have jotted down the order of items to cover that I think will be best for the presentation. What do you think?”
Objectives of plan
Marketing research used to select target market
Product
Pricing
Distribution
Promotional Strategies
Measuring results
Contingency Plan”This looks like a solid format for the presentation. Let me know if you have any questions and I will be happy to help,” Michelle says exiting your office.

You close the door of your office so you can fully concentrate on preparing your presentation. You have a lot of material to cover, but you have been working on this plan for weeks. Now it’s just a matter of formulating a cohesive strategy and anticipating any questions that may arise during the presentation.

• What might somebody else say to show your proposed solution is wrong?
• What could you say to show s/he is wrong?
• What alternative solution might someone else recommend?
• What reasons might someone provide to support their solution?
• How would you respond to their reasons?
• Is there a compromise or creative solution?

10 slide PowerPoint with 150 words of speaker notes per slide

PLEASE READ CAREFULLY: Throughout this course, you analyzed your current work environment to identify their acquiring, developing, and training practices. Employees are the biggest asset and contribute to the culture and overall performance of the organization. The final part of this project requires you to determine how to leverage on the human capital within your organization. Use the research you have complied throughout this course to determine how to appropriately develop and motivate your employees.

Develop a final written proposal (1,250-1,500 words), discussing performance indicators, rewards and incentives, and a plan for motivating employees. Your proposal must include the following:

1. An evaluation of the current employee status. Describe tasks and performance indicators that contribute to the overall performance on the job.
2. Develop strategies to encourage employees. How will you reward them for their performance and support them during difficulty?
3. Describe strategies to leverage on employee assets. How will you identify their strengths and use them to better the performance and skills of individual employees?
4. Describe a vision for the overall culture you aspire to develop in your organization.
5. How will you integrate rewards and incentives to remain competitive in your market and appeal to your employees?

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

  Please complete the following work from the chapters listed below in your textbook. Show detailed work in your submittal and create this in Microsoft Word, Excel, or Project (Time New Roman or Arial, font 11 or 12) document(s) as required; draw any diagrams and/or cut-and-paste screen captures into ONE Microsoft Word document Use your textbook, lecture notes, Powerpoints and chat discussions from the appropriate Unit/Chapter to complete this assignment:

Chapter 6

• Read, list and discuss:

1. The stages of group development
2. Types of conflicts
3. Types of negotiation

Chapter 7

Discussion Questions

1.        1.Do you agree with the following statement: “With proper planning it is possible to eliminate most/all risks from a project.”  Why or why not?

Problem

1.  Assessing Risk and Benefits.  Suppose you are a member of a project team that is evaluating the bids of potential contractors for developing some sub-assemblies for your project.  Your boss makes it clear that any successful bid must demonstrate a balance between risk and price.  Explain how this is so; specifically, why are price and risk seen as equally important but opposite issues in determining the winner of the contract?  Is a low price/high risk bid acceptable?  Is a high price/low risk bid acceptable?  Why or why not?

Chapter 8

Discussion Questions (DQ):

1. Why is cost estimation such an important component of project planning?  Discuss how it links together with the Work Breakdown Structure and project schedule?
2. Think of an example of parametric estimating in your personal experience, such as the use of a cost multiplier based on a similar, past cost.  Did parametric estimating work or not.  Discuss the reasons why.
3. Would you prefer the use of bottom-up or top-down budgeting for project cost control?  What are the advantages and disadvantages with each approach?

Problem:

1. Calculate the direct cost of labor for a project team member using the following data:

Hourly rate:                 $35/hr.

Hours needed:             150

Overhead rate:             55%

        2. Assume that overhead is charged on a flat rate basis.Each member of the project is assigned an overhead charge of $150/week.What would the direct cost of labor be for an employee, given that she is  assigned to the project for 200 hours at $10.50/hour?

        3. It took MegaTech, Inc. 100,000 labor-hours to produce the first of several oil drilling rigs for Antarctic exploration.Your company, Natural Resources, Inc. has agreed to purchase the fifth oil drilling rig from their manufacturing yard. Assume that                          MegaTech experiences a learning rate of 80%.At a labor rate of $35 per hour, what should you, as the purchasing agent expect to pay for the fifth unit?Remember, the simplified formula for calculating learning rate time is given as:

TN = T1C

Where TN = Time needed to produce the Nth unit

      T1        = Time needed to produce the first unit

                  C         = Learning curve coefficient

Self-Study