See attachments for assignment instructions. Unit II Essay is attached needed to complete Unit IV assignment.

Contemporary Public Health Issue

Although the United States is among the wealthiest nations in the world, it is far from being the healthiest. Life expectancy and survival rates in the United States have improved dramatically over the past century, but Americans have shorter lifespans and experience more illness than people in other high-income countries. This assignment gives you an opportunity to put together what you have learned in this course, including, but not limited to:

a) public health policy, policymaking process, and law;

b) public health and the legal system;

c) individual and human rights in public health; and

d) social justice, ethics and public health policy.

Choose a contemporary public health issue (e.g., bioterrorism, gun violence, or natural disasters like hurricanes, tornadoes, and wildfires), its impact on public health, and strategies for mitigating and managing it once the issue occurs.

Following APA guidelines, create a PowerPoint presentation of 20 slides (plus title and reference slides) on the contemporary public health issue you have chosen and a human rights ethical dilemma. You will present this work to a team of Centers for Disease Control and Prevention (CDC) officials tasked with developing global policies for addressing the impact of contemporary public health issues around the world. 

Your presentation should assess:

a) the human rights concerns associated with the selected issues in public health policy,

b) the conflicts of interest between public health policies and your selected emerging public health issue, and

c) the gaps in the current health law that apply to the contemporary public health concern you selected with recommended suitable policy interventions to address the selected contemporary public health issue.

Your assignment must be supported with evidence from three to five peer-reviewed references and no more than five years old. 

All sources used in this assignment, including your textbook, must be cited and referenced according to the APA standards.

Ensure your presentation includes visuals such as images and graphics to supplement your message. These images or graphics must be cited according to APA standards as well. Your title and reference slides do not count toward the total slide requirement.

As part of the presentation, you MUST use the speaker notes section for the content slides to reinforce your presentation.

Step 1: Case Scenario

Read the following case first; then proceed to the next steps.

You work at a research lab and are 1 of the 6 researchers. Philip, a well-known and highly respected scientist in the lab has offered a theory that the cholesterol in eggs can have serious negative health effects on children. He cites 5 case studies done in different regions of the country over a two-year period and all studies suggest that negative health issues can be linked to egg consumption. His presentation is very compelling and the research lab has been offered significant amounts of government grant money to promote the findings of the cholesterol study.

The lab goes forward with the cholesterol research and assigns the other 5 researchers the task of furthering the study. After one year of research and much economic success for everyone at the research lab, a meeting is convened to assess the progress of the program. At this meeting, Rose, a second scientist with a long history of field research experience offers the theory that while there could be a relational effect of the cholesterol in eggs to children, she argues that there is no causal relationship and these findings should be published. The group is stunned as no one has ever challenged Philip’s work and his previous studies on other areas have all been accepted by the scientific community. Rose is excoriated by the group and is told by the research lab that Philip’s reputation speaks for itself and her study is not credible and will not be pursued. Two years later, a rival lab proves Rose’s theory and Philp’s research lab loses all government funding.

Step 2: Reflection Part

Ask yourself:

• How can it be that a group of intelligent, experienced researchers would not explore the possibility of another theory in their study?
• What is the importance of dissenting opinions?
• Do I listen to and fully understand the point of view of the person expressing a dissenting opinion, especially if that person is the sole voice in the room.
• Do I arrive at my opinion without sufficient critical analysis?
• Am I basing my position on assumptions that I presume to be true, but that perhaps are not sufficiently tested or researched?

After you have thought through your position on this scenario, apply your thinking to this week’s philosophers and complete Step 3 – the writing part of this assignment.

Step 3: Writing Part

In 2-3 pages, explain how Locke and Rousseau might respond to this case of the research lab and groupthink if they were confronted with this situation. How might they explain majority rule and the social contract to illustrate their philosophy in dealing with groupthink? Support your analysis with quotes or paraphrases from the philosophers. Use APA format and citation when writing your assignment.

Before health care administrators can market any health service or program, they must first consider the target population or audience to whom these services or programs will be marketed. Not surprisingly, cultural beliefs, language, and even cultural history play a major role in informing the types of messages and communications made to market new services and programs.

For this Assignment, reflect on the health care service or program you selected for your Final Project. Consider how cultural sensitivity might inform the marketing of your health care service or program.

Note: The completion of this Assignment will consist of the elements necessary for Component 5 of your Final Project.

The Assignment (1–2 pages)

• Explain which elements of your health care services marketing plan are culturally sensitive and appropriate. 
• Explain how culturally sensitive and appropriate considerations might affect marketing plans and why.

APA style

references

Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

• How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
• Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
• Do you see room for improvement? How would this assessment be different for other types of customers?

Assessment 4

Select a company and write an analysis of how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.

• Questions to Consider 

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

Show Less

• Even when customers may fit the profile of the type of consumers who would purchase a product, they still may not make the purchase. Hence, some companies use advertising to remind customers that their products help consumers fit a particular social image. Some companies use rebates and coupons to entice customers to buy their products instead of other products. Still other firms rely on sales to entice consumers to buy. Although companies should use a variety of methods, which particular method do you believe is most useful and why?• Many companies attempt to use customers’ own attitudes toward the world as a means of developing a relationship with the customers. What is an example of a promotional campaign you have seen a company use to try to influence customer beliefs to create a demand for a certain product? What were the product and the company selling the product? What was the media and promotion campaign? What belief system do you think the company was trying to use to connect with customers? Following are some examples: o A company that sells weight-loss products might show more television commercials during the month of January because it hopes to capitalize on some customers’ beliefs that they should make a New Year’s resolution to become healthier.o Proctor and Gamble created a sweepstakes to reward customers for lowering their energy consumption by using the Cold Water Tide product. By participating in the program, customers were able to feel like they were making a difference in reducing energy consumption. In this way, Proctor and Gamble was using customer attitudes to promote its product.• Assessment Instructions

Select a company and analyze how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.

Complete the following:

• Select a firm that uses the Internet to offer consumers detailed and helpful information on its products.• Describe the selected firm and its business.• Locate the firm’s Web site. Analyze the Web site and how the firm uses it for brand recognition.• Explain how the Web site is used to educate customers about the firm’s products. Provide examples.• Describe how the Web site is used to create a lasting, favorable impression of the firm with customers. For example, consider how the firm may use its Web site to increase top-of-mind awareness of its products.• Describe how the strategies used may affect customer behavior toward the firm’s products.

Use proper APA style and formatting. The content of your assessment should determine its length

Customer Knowledge and the Internet Scoring Guide

Customer Knowledge and the Internet Scoring Guide Grading Rubric

Criteria 

Non-performance 

Basic 

Proficient 

Distinguished 

Describe a firm that uses the Internet to provide brand recognition and information about its products to customers.

Does not identify a firm that uses the Internet to provide brand recognition and information about its products to customers. 

Identifies but does not describe a firm that uses the Internet to provide brand recognition and information about its products to customers. 

Describes a firm that uses the Internet to provide brand recognition and information about its products to customers. 

Describes a firm that uses the Internet to provide brand recognition and information about its products to customers and compares with non-Internet branding decisions. 

Analyze how a firm uses the Internet to educate customers on its products.

Does not identify how a firm uses the Internet to educate customers on its products. 

Identifies but does not analyze how a firm uses the Internet to educate customers on its products. 

Analyzes how a firm uses the Internet to educate customers on its products. 

Analyzes how a firm uses the Internet to educate customer on its products and contrasts with competing firms that use the Internet. 

Describe how the strategies used by the firm may affect customer behavior.

Does not identify how the strategies used by the firm may affect customer behavior. 

Identifies but does not describe how the strategies used by the firm may affect customer behavior. 

Describes how the strategies used by the firm may affect customer behavior. 

Describes how the strategies used by the firm may affect customer behavior and predicts the level of effectiveness of the activities. 

Use Table 9-3 in Chapter 9, which has comparisons of some commonly used external assessment methods and decide which assessment methods make the most sense to use when hiring an Human Resource Business partner

Instructions:

There are many ethical issues facing the healthcare industry, several of which were discussed in this unit.

For this assignment, choose any one topic (or related topic) covered in this course and research ethical issues or dilemmas facing that particular area of healthcare.

Format: The following information should be addressed in essay format, in a minimum of three pages (not including title and reference pages). In-text citations are required for this essay.

• Describe the issue
• Determine causes/influences
• Identify current policy and/or regulations relevant to the issue
• Propose how you would fix the issue if given the opportunity and resources
• Include a minimum of FOUR scholarly sources on a separate reference page; APA format should be followed throughout.

 Choose ONE Young Entrepreneur under the age of 30 and answer the following questions: Describe the young entrepreneurs’ vision or idea. State name, age, net worth and write at least 5 sentences.  The Entrepreneur I chose to talk about is Ben Jackson who is the creator of the Bungii app. Ben’s idea came to mind after the popularity of Uber and Lyft, in which he came up with a similar concept, to transport the stuff of the consumers by connecting with a local driver and pick-up truck. The current age of Ben is 28 with a net worth of $4 million, and he currently resides in Kansas City. “His vision came when he dreamed up the idea after moving to the US for college and receiving constant requests from college students to borrow his car to move their things” (Forbes, 2020). 

Discussion Board 1

Primary Task Response: 

Within the Discussion Board area, write One page that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Role of Project Management

In the race for a competitive advantage, today’s organizations are often tasked with multiple large in-house and outsourcing responsibilities when it comes to project management.

Read the brief history of project management from this Web site. https://www.projectsmart.co.uk/brief-history-of-project-management.php

Then, respond to the following:

Explain what project management is, and how it evolved over time.

Explain at least 1 thing that has surprised you about the field of project management.

Reference

Haughey, D. (2013, April 21). A brief history of project management. Retrieved from http://www.projectsmart.co.uk/brief-history-of-project-management.html