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Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Take some time to reflect upon the following prompts, and answer them in a 1-2 page Word document.

• What are the top three things in your life that have most influenced your viewpoints on sex and sexuality (some things to consider: religion, friends, family, age, hometown, TV and movies, etc.)?
• How would you describe your values and attitudes toward sexuality?
• Do you have any biases regarding sexuality? Why do you feel you have these?
• What do you think of how the media portrays sexuality? What do you think of the messages religious or government institutions send about sexuality?
• Would you be able to stay friends with someone who held very different values related to sexuality? Why or why not?

Conduct research on the Society for Human Resource Management (SHRM).

What is its role and purpose as it relates to assistance it can give to human

resource personnel members to help them effectively and efficiently complete

their tasks and duties?

APA

1 page

well cited

Option #1: Addressing Culture and HRM in Mergers

Why would a company based in Scandinavia that is very historic, rigid, as well as focused on employee welfare and security invest in an attempt to change the culture of a company in a country that is almost exactly the opposite in cultural, operational, and social responsibility focus? The scenario presented in “Merger, Culture, and HRM: The Marel and Stork Case” in chapter 8 (Edvardsson & Danielsdottir, 2012) is one that many organizations face as they work and potentially merge with companies with vastly different national and societal cultures.

Create an alternative solution to the one implemented by Marel that integrates the following:

• What steps would you suggest to a company to address work culture, general culture, and work processes that are so different from its own?
• What opportunities and potential traps might be part of your proposed alternative?
• What solution do you believe has the greatest potential for long-term success? The solution implemented by Marel or your alternative? Explain.

Your paper should be:

• Three to four pages in length (not including cover and reference pages).

Prior to entering into this discussion, review Chapter 8: The Five Management Functions as a Coordinated System. Of the five management functions, which do you expect will experience the most dramatic changes in the next decade? Defend your answer. Which will have the least amount of change? Explain your answer. Respond substantively to two other learners.

Support your claims with examples from required materials and/or other scholarly resources, and properly cite any references. Your initial post should be a minimum of 200 words.

Self-esteem in the work environment is crucial to the overall success of everyday business operations and functions for the employee and employer; therefore, it is important to identify healthy self-esteem development and how to overcome communication barriers. 

Create a PowerPoint presentation (minimum of 10 slides) on how to overcome communication barriers—verbal and nonverbal (identify and explain with supported data and illustrations). You must use at least two sources with one being the textbook. Be sure to cite any sources used in a reference slide with proper APA formatting. The cover and reference slides do not count toward the total slide requirement. Also, use the speaker notes function to explain the content in detail for each of the slides. 

Note: Keep in mind the 6×6 PowerPoint rule: slides should only include six to seven lines of content with no more than six to seven words per line. Also, illustrations should relate to the content being discussed—be creative. 

Refer to the following tutorial from the Success Center on developing good PowerPoint presentations: 

https://columbiasouthern.adobeconnect.com/_a1174888831/powerpointbestpractices/

The textbook source is attached. Please add at least one to more one additional sources(s)

Q1 Discuss role of CIO.

Q2 Advantages of having CIO in organization.

Q3 Disadvantages of having CIO.

APA format. 200 words without references

Discuss the adverse impact of stereotyping in the workplace. 

Give detailed examples of various HR functions where stereotyping may occur. Examine the consequences of stereotyping as they relate to an employer’s exposure to liability. 

TEXTBOOK:

Bennett-Alexander, D., and Hartman, L. (2019). Employment Law for Business, (9th ed.). NY: McGraw-Hil

This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011). You may also want to review the recommended article by Valentin (2001).

During the analysis stage, you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against your HCO’s internal operation to diagnose its strengths and weaknesses. Many HCOs have found it useful to conduct a SWOT analysis. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses refer to elements that are internal to the organization; opportunities and threats are external to the organization. An effective SWOT analysis helps the marketing team determine the healthcare organization’s position in a particular market place as well as the positions of its competitors. By analyzing the current market and the deficiencies of the HCO’s competitors, and by assessing the HCO’s internal strengths and weaknesses, the marketing team can reposition the organization to meet and exceed the needs of its customers. 

For this assignment, you will conduct a detailed SWOT analysis of your chosen healthcare organization for your Final Project. Discuss your selected organization’s strengths, weaknesses, opportunities, and possible threats.

The SWOT analysis should include the following five components:

• Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
• Weaknesses – Limitations of an organization to meet the needs of its determined customer base.
• Opportunities – External conditions that may reveal certain new opportunities regarding profit and growth.
• Threats – Factors or changes in the external environment that may present threats to the organization.
• Summary/Recommendations – After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:
  • The organization’s resources are not wasted
  • Time is well spent
  • Marketing efficiently is improved

The assignment

• Must be four to five double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least three scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Assignment Overview

Third-party payers are the insurers that reimburse physicians and health care systems for services rendered – which identifies them as a central source of revenue for physicians and health care systems. This includes the two main categories of payers: the private insurances (such as Blue Cross/Blue Shield, etc.), and the public/government programs (such as Medicare/Medicaid/SCHIPs).

Third-party payers use a variety of reimbursement methods to pay providers and hospitals, depending on the specific payer involved and also the specific service(s) provided (outpatient or inpatient). The calculations vary and can be complicated, but they are critical to understand in terms of the basic math behind them. It’s also important to understand how the different payers compare in terms of reimbursement levels. Let’s move forward to examine how services are paid for by the third-party payers.

Case Assignment

Using the information in the Module 4 overview and required readings, as well as some additional research in peer-reviewed sources, complete your Case assignment by answering the questions in the following two-part assignment. Please show all formulas and calculations of your work in your paper.

Part I – Paying for Hospital Services – Overview

Mrs. Jones is a 74-year-old woman who is currently hospitalized for an ischemic stroke. She’s at a large urban Philadelphia hospital, and in the past few days, she’s incurred $189,000 in Medicare-approved charges for her care. Using the information provided in this Module, as well as the Hospital Payments Example (found in the Course’s table of contents link under “Presentations”), use the DRG table below to answer the following questions. Be sure to include all formulas and calculations used in your paper.

DRG

Description

Case Weight

163.3

Ischemic stroke

2.0150

338.0

Appendix removal

1.8911

870.1

Septicemia/severe sepsis

4.3296

Part I – Assignment

In approximately three pages, answer the following questions related to Mrs. Jones’ ischemic stroke. Show all formulas and calculations of your work.

1. What is the operating payment to be paid to the hospital?
2. What is the capital payment to be paid to the hospital?
3. Will the hospital be eligible for the Medicare outlier payment for this patient?
4. What is the total payment due to the hospital?

Part II – Paying for Physician Services – Overview

Mr. Thompson is an 83-year-old Medicare beneficiary. He is under the care of Dr. Heintz. Assume the following values for services provided by Dr. Heintz:

Categories

RVU

Geographic Cost Index

Product

Work

28.16

1.371

24.35

Practice Expense

37.47

1.925

68.08

Malpractice

11.49

0.668

4.24

Conversion Factor: 51.52

Part II – Assignment

In approximately three pages, answer the following questions. Show all formulas and calculations of your work.

1. How much will Medicare pay Dr. Heintz if he is a Medicare participating physician? How much out-of-pocket payment will Mr. Thompson be responsible for?
2. How much will Medicare pay Dr. Heintz if he is a Medicare non-participating physician who elects assignment? How much out-of-pocket payment will Mr. Thompson be responsible for?
3. How much will Medicare pay Dr. Heintz if he is a Medicare non-participating physician who does not elect assignment? How much out-of-pocket payment will Mr. Thompson be responsible for?

Assignment Expectations

1. Conduct additional research to gather sufficient information to support your analysis.
2. Provide a response of 3-5 pages, not including title page and references. It is required that you show the formulas and calculations performed to arrive at your answers.
3. There are multiple required items to be addressed herein; please use subheadings to show where you are responding to each required item and to ensure that none are omitted.
4. Support your paper with peer-reviewed articles, with at least 3 references. Use the following link for additional information on how to recognize peer-reviewed journals:
   Angelo State University Library. (n.d.). Library Guides: How to recognize peer-reviewed (refereed) journals. Retrieved from https://www.angelo.edu/services/library/handouts/peerrev.php
5. You may use the following source to assist in formatting your assignment:
   Purdue Online Writing Lab. (n.d.). General APA guidelines. Retrieved from https://owl.english.purdue.edu/owl/resource/560/01/.
6. For additional information on reliability of sources, review the following source:
   Georgetown University Library. (n.d.). Evaluating internet resources. Retrieved from https://www.library.georgetown.edu/tutorials/research-guides/evaluating-internet-content