As in the case with any other large IT investment, the success in Big Data analytics depends on a number of factors. The figure 9.4 on page 520 of your recommended textbook shows a graphical depiction of the most critical success factors of Big Data Analytics according to Watson (2012).
Assignment: Mention the most critical success factors for Big Data Analytics (Watson, Sharda, & Schrader, 2012), then describe them briefly.