Discussions:
1. Review chapter 17 of the course text.
Application portfolio management (APM) represents a process of continual refinement. In your own words discuss the various capabilities of APM.
2. Review chapter 18 of the course text.
In your own words, discuss the key organizational enablers for effective demand management.
Case Study Summary:
3. Read the CRM at Minitrex Case Study on pages 243-245 in the textbook. Answer the Discussion Questions at the end of the Case Study.
4. Read the Customer Service at Datatronics Case Study on pages 246-250 in the textbook. Answer the Discussion Questions at the end of the Case Study.