Question- how Blockchain technology can be implemented to reduce ad fraud and cost while meeting consumers’ increasing expectation for excellent customer service?
1- Introduction
2- subject info
3- conclusion
4- References with proper citation with APA format
Submit a 5 page paper (APA style) detailing the how Blockchain technology can be implemented to reduce ad fraud and cost while meeting consumers’ increasing expectation for excellent customer service?
Reflection One (R1) is an essay assignment.
Reading info
- “What Blockchain Could Mean for Marketing” https://hbr.org/2018/05/what-blockchain-could-mean-for-marketing
- A Clearer Picture http://c2claritymedia.com/wp-content/uploads/accountability-transparency-in-media-today.pdf
- Competitive Info: Digital Ad Fraud To Hit $22B By 2020 http://www.insideradio.com/free/competitive-info-digital-ad-fraud-to-hit-b-by/article_6d3c6608-a815-11e7-9e40-bbd2e6133207.html
- Are You Ready to Meet Customer Expectations in 2018? http://fieldservicenews.com/ready-meet-customer-expectations-2018/
How the blockchain is changing money and business | Don Tapscott
YouTube URL: http://www.youtube.com/watch?v=Pl8OlkkwRpc
Ad Fraud: What you need to know about the 7 billion dollar problem
YouTube URL: http://www.youtube.com/watch?v=PVJEUKJ94ok
Marketing Live 2018: Marketing Innovations Keynote
YouTube URL: http://www.youtube.com/watch?v=MmfaZV96x7A