The article discusses the basis for this quandary, providing examples of the real-world impact it has on diagnosis-seeking and treatment decision-making behaviors and how it might inform implementation of EBM practices.
Siminoff, L (2013). Incorporating patient and family preferences into evidence-based medicine. BMC Med Infom Decis Ma 13 (Suppl 3) S6 doi: 10.1186/1472-6947-13-S3-S6