David Neeleman- Case Study 1


Activity 1: Case Study

This Activity is comprised of three (3) parts. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 4-page response is required for the combination of Parts A, B, and C.)

Read “David Neeleman Reinvents Airlines,” on page 26 of your text. After reading this case and conducting additional research (at least two (2) journal articles), discuss the following. 

Part A Do you think that David Neeleman best meets the definition of a manager or a leader? List and discuss three (3) reasons for your answer and provide three (3) examples of how David Neeleman does not fit the alternate definition. 

Part B What are the key elements of JetBlue’s culture?

Part C What role does the leader play in the development and maintenance of the culture 

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